Curriculum
15 Sections
34 Lessons
Lifetime
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Understanding E-commerce Basics
3
1.1
What e-commerce actually is (and isn’t)
1.2
Common E-commerce models
1.3
Setting realistic expectations (costs, timelines, competition)
Choosing a Profitable Niche
4
2.1
How to evaluate niche demand
2.2
Passion vs profitability (and why passion alone fails)
2.3
Market research basics
2.4
Identifying trends and opportunities
Product Research & Validation
3
3.1
What makes a “good” product
3.2
Methods for finding products
3.3
Validating Demand Before Investing
Business Setup & Legal Basics
2
4.1
Choosing a business name and brand
4.2
Business setup basics
Building Your Online Store
5
5.1
Choosing a platform (Shopify, WooCommerce, etc.)
5.2
Domain names and hosting
5.3
Store structure
5.4
Writing product descriptions that convert
5.5
Basic UX principles (mobile-first, speed, simplicity)
Branding That Actually Works
1
6.1
Branding that actually works
Pricing & Profit Margins
3
7.1
Understanding costs
7.2
How to price for profit (not just sales)
7.3
Break-even analysis
Getting Traffic (Marketing Fundamentals)
3
8.1
Marketing Fundamentals
8.2
Choosing the right marketing channel for beginners
8.3
Content marketing basics
Launching Your Store
1
9.1
Launching your store
Conversion Optimization
1
10.1
Conversion optimization
Order Fulfillment & Customer Service
1
11.1
Order fullfillment and customer service
Scaling the Business
1
12.1
Scaling the business
Common Pitfalls & Reality Check
1
13.1
Common Pitfalls & Reality Check
Long-Term Growth & Brand Building
2
14.1
Moving beyond quick wins
14.2
Customer retention and repeat purchase strategies
Putting it all together
3
15.1
Putting it all together
15.2
List of E-commerce niches (ideas to get you started)
15.3
30-Day E-commerce Action Plan for Beginners
Building an E-commerce Business
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