Curriculum
12 Sections
46 Lessons
Lifetime
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Foundations of Marketing
5 Items
1.1
What is Marketing?
1.2
Understanding Customer Needs and Psychology
1.3
The marketing funnel
1.4
B2C vs B2B marketing
1.5
Overview of modern marketing channels
Market Research & Audience Targeting
5 Items
2.1
Identifying Your Target Audience
2.2
Creating customer personas
2.3
Market research methods
2.4
Understanding pain points & desires
2.5
Positioning & differentiation
Branding & Messaging
4 Items
3.1
What is a brand (and what it isn’t)
3.2
Brand positioning statement
3.3
Tone of voice & storytelling
3.4
Unique Value Proposition (UVP)
Content Marketing
3 Items
4.1
Content strategy fundamentals
4.2
Content planning & calendars
4.3
SEO basics (keywords, search intent)
Social Media Marketing
4 Items
5.1
Platform breakdown (Instagram, TikTok, LinkedIn, etc.)
5.2
Organic vs paid strategies
5.3
Content formats that perform
5.4
Growth & Optimization
Search Engine Marketing (SEO + Ads)
5 Items
6.1
SEO fundamentals (on-page, off-page, technical basics)
6.2
Keyword research
6.3
Google Ads basics (PPC campaigns)
6.4
Landing page optimization
6.5
Measuring ROI
Email Marketing & Funnels
4 Items
7.1
Building an email list
7.2
Email sequences (welcome, nurture, sales)
7.3
Marketing automation basics
7.4
Funnel design (lead → sale)
Paid Advertising
6 Items
8.1
Ad platforms overview (Meta, Google, TikTok)
8.2
Campaign structure
8.3
Targeting & retargeting
8.4
Creative testing
8.5
Budgeting & scaling
8.6
Full Paid Campaign Walkthrough
Conversion Optimization
5 Items
9.1
Landing page best practices
9.2
High Converting Landing Page Example
9.3
Copywriting fundamentals
9.4
High Converting Email Example
9.5
User experience (UX) basics
Partnerships & Growth Strategies
3 Items
10.1
Influencer marketing
10.2
Affiliate marketing
10.3
Partnerships & collaborations
Real-World Marketing Strategy
1 Item
11.1
Building a full marketing plan
Summary and Conclusion
1 Item
Pick a real or fictional product/business Define audience & positioning Build a marketing strategy Create sample campaigns (content, ads, emails) Present marketing plan A
12.1
Summary and Conclusion
Marketing Mastery
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